ASCS: Global Launch
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ASCS: Global Launch —
On May 4th, 2026, Amazon launched their supply chain services (ASCS) to the world. First designed to power Amazon's business, now made available to help all businesses transport, warehouse, distribute, fulfill, and deliver goods with greater efficiency and reliability across any sales or distribution channel.
I led the art direction for the brand video, shared out to the world by Amazon’s CEO, Andy Jassy at the Gartner event. With major budget constraints, I sourced through 30+ existing b-roll videos from the past three years and composed, what has now been established as, a north star way to represent all transportation brands at Amazon.
Role
Art Direction · Creative Direction · Concept Development · Production
Scope
Global
Brand Launch Video
Move Your Business Forward
Variants
Cut downs of the hero video were created in various aspect ratios with reformatted content.
30s at 9:16
10s at 1:1
15s at 4:5