Eddieoso

Creative direction driven by curiosity and built with purpose.

Featured Projects

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Featured Projects —

Amazon Pickup
& Return Points (PARP):
Global Production

PARP set out to update their global photo and video library in 2025. In 11 months I produced eight videos and 50 images that covered the NA, UK, ES & FR markets.

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Amazon Supply Chain Services (ASCS): Global Launch

On May 4th, 2026, Amazon launched their supply chain services to the world. First designed to power Amazon's business, now made available to help all businesses transport, warehouse, distribute, fulfill, and deliver goods with greater efficiency and reliability across any sales or distribution channel.

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Amazon Shipping &
Hub Delivery: EU Production

Over the course of 11 months, I led the art direction from concept to completion of the 2025 EU shoot. This was our team’s most ambitious initiative of the year. The shoot covered two brands (Amazon Shipping & Amazon Hub Delivery) across four geo’s; UK, ES, IT & FR which produced 110 photos and 10 b-roll videos.

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Rodan + Fields Radiant Defense: Product Launch

As Rodan + Fields first effort to break into the world of makeup, Radiant Defense sought to diversify its core customer and consultant base while increasing customer spend by adding the final step to their skincare regimen. This innovative 4-in-1 tinted moisturizer works overtime to protect and restore the skin’s natural barrier while instantly providing a more flawless look.

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William Sonoma, Inc.
Key Rewards Loyalty Program: Product Launch

In partnership with Capital One Finance, The Key is WSI’s first cross-brand loyalty program that rewards customers for shopping across a family of seven brands. The program drives cross-brand shopping, provides unique customer insights, allows the development of personalized ads and drives brand awareness, recognition, acquisition and engagement. The Key incentivises larger purchases and invites customers back to use their rewards on future home needs.

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Additional Projects

Fitbit Follies: Seasonal Social Campaign

Bring on the brisk fall days and cheery nights out—because while the leaves change colors, you change too. From how you think about your routine to how you think about your holiday party menus, Fitbit helps you learn what’s best for your body.

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Fitbit x Minions

Turn up the mischief with Ace 3 Special Edition: Minions Yellow and get moving with a motivating Minions clock face. These Minions bands are comfortable & ready for all-day play.

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Williams-Sonoma, Inc. x St. Jude

Williams-Sonoma, Inc. celebrated 18 years of partnership with St. Jude Children’s Research Hospital®, supporting their mission to save the lives of children with cancer and other life-threatening diseases. Together with the customers, WSI has raised over $60 million to support St. Jude.

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Juul Labs: Employe Brand Experience

Juul Labs, as a corporate entity, set out to create an employee brand that monumented the importance of identifying the culture of its community. Driven by our newly realized mission, values, and behaviors, the employee brand comes to life through various internal resources as well as external recruiting sites.

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Rodan + Fields: More Convention 2018

Rodan + Fields puts on an annual Convention where nearly 15k Consultants participate in immersive training and product launches, experience keynote speakers, dynamic activations, and much more. The theme for 2018 in New Orleans was More.

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