Eddieoso
Curiosity-led creative direction with clear purpose.
Featured Projects
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Featured Projects —
Amazon Pickup
& Return Points (PARP):
Global Production
Amazon Pickup & Return Points (PARP) gives customers a convenient alternative to home delivery, making it easier to collect and return packages through a network of Lockers and staffed Counters. By integrating pickup and return locations into everyday environments, the program offers greater flexibility around how customers receive and send back their orders.
I led the creative direction and end-to-end production of a refreshed global photo and video library spanning five markets: North America, the UK, Spain, Italy, and France.
Rodan + Fields Radiant Defense: Product Launch
Radiant Defense marked Rodan + Fields' first move into makeup, expanding the brand beyond its core skincare offerings. The four-in-one tinted moisturizer was designed to deliver sheer, buildable coverage while supporting the skin's natural barrier.
I helped bring the launch to life through creative direction, art direction, and production, developing a visual story that celebrated radiant skin, product versatility, and a broader range of skin tones and types.
Williams-Sonoma, Inc.
Key Rewards Loyalty Program: Product Launch
In partnership with Capital One, the launch of the Key Rewards multi-brand loyalty program brought seven brands together under one shared offering. The creative challenge was to communicate the value of a unified program while preserving the individual character of each participating brand.
I concepted the brand identity, created brand guidelines and executed the launch campaign assets with a lean budget and team.
Amazon Supply Chain Services (ASCS): Global Launch
On May 4, 2026, Amazon launched Amazon Supply Chain Services (ASCS), opening its extensive logistics network to businesses of all sizes. The offering brings together freight, distribution, fulfillment, and parcel shipping capabilities that were originally developed to power Amazon's own operations.
I led the art direction for the global launch video, which was annoucned by Amazon CEO, Andy Jassy at the Gartner event.
Amazon Last Mile:
EU Production
In 2025, I led the art direction from concept through completion for Amazon's most ambitious shoot initiative of the year. Spanning 11 months, the production covered two brands—Amazon Shipping and Amazon Hub Delivery—across four European markets: the UK, Spain, Italy, and France.
Additional Projects
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Fitbit Follies: Seasonal Social Campaign
Bring on the brisk fall days and cheery nights out—because while the leaves change colors, you change too. From how you think about your routine to how you think about your holiday party menus, Fitbit helps you learn what’s best for your body.
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Fitbit x Minions
Turn up the mischief with Ace 3 Special Edition: Minions Yellow and get moving with a motivating Minions clock face. These Minions bands are comfortable & ready for all-day play.
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Williams-Sonoma, Inc. x St. Jude
Williams-Sonoma, Inc. celebrated 18 years of partnership with St. Jude Children’s Research Hospital®, supporting their mission to save the lives of children with cancer and other life-threatening diseases. Together with the customers, WSI has raised over $60 million to support St. Jude.
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Juul Labs: Employe Brand Experience
Juul Labs, as a corporate entity, set out to create an employee brand that monumented the importance of identifying the culture of its community. Driven by our newly realized mission, values, and behaviors, the employee brand comes to life through various internal resources as well as external recruiting sites.
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Rodan + Fields: More Convention 2018
Rodan + Fields puts on an annual Convention where nearly 15k Consultants participate in immersive training and product launches, experience keynote speakers, dynamic activations, and much more. The theme for 2018 in New Orleans was More.
