Williams-Sonoma, Inc. celebrated 18 years of partnership with St. Jude Children’s Research Hospital®, supporting their mission to save the lives of children with cancer and other life-threatening diseases. Together with the customers, WSI has raised over $60 million to support St. Jude.

As WSI’s longest running philanthropic partner, I felt energized leading the creative strategy and direction across the family of brands. The site, social and digital experience spotlights the hospital’s mission, the impact of the partnership and the stories of heroic patients. All the while highlighting the exclusive St. Jude collection and the option to donate directly.