As Rodan + Fields first effort to break into the world of makeup, Radiant Defense sought to diversify its core customer and consultant base while increasing customer spend by adding the final step to their skincare regimen. This innovative 4-in-1 tinted moisturizer works overtime to protect and restore the skin’s natural barrier while instantly providing a more flawless look.

Being R+F’s first makeup product, I showcased how the flexible and build-able moisturizer was made for all skin types by driving diversity and placing the spotlight on glowing skin. All the while keeping true to R+F’s core pillar of being rooted in science.