Fitbit Social Campaign:
Fitbit Follies
Role: Art Director
Bring on the brisk fall days and cheery nights out—because while the leaves change colors, you change too. From how you think about your routine to how you think about your holiday party menus, Fitbit helps you learn what’s best for your body.
As the end of the year approaches and holiday season kicks-off, I took charge of Fitbit’s Instagram feed. Through 3D device renderings, illustrations and photography, I created various posts to wrap up 2021. Taking into account the various holidays, changing seasons and a time to wind down and recover, the Fitbit Follies came to fruition.
2021 Fall/Winter IG Feed
