Juul Labs:
The Employee Brand Experience
Role: Art Director & Designer
Juul Labs, as a corporate entity, set out to create an employee brand that monumented the importance of identifying the culture of its community. Driven by our newly realized mission, values, and behaviors, the employee brand comes to life through various internal resources as well as external recruiting sites.
In partnership with my Creative Director, I led the art direction and design of the newly realized employee brand experience by developing the brand guidelines, color palette, proprietary typeface, employee mark, iconography to be used across various internal mediums.
Our Values and Behaviors, Reimagined
Our new values must guide everything we do-they must inform our behaviors and how we show up each and every day.
Video credit: Bibliotech
Employee Brand Guidelines
Click to view full brand guidelines
Color Palette
Proprietary Typeface: Dogpatch Sans
Employee Mark
Iconography
LinkedIn Refresh
Intranet: Internal Communication Center
TL;DR: Weekly Newsletter
Employee Spotlight: Our Mission Realized Video
Employee Resource Group Brand Identities
Mentorship @ Juul Labs: Playbook
Performance Self-Assessment Tool
SMART Goal-Setting Tool
A series of globalized templates were created consisting of, but not limited to:
Presentation decks, word documents, letterheads, e-mail signatures, and business cards.
Click to view full presentation template