Eddie Fragoso | Creative
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Turn It Up Convention

Rodan + Fields:
Turn It Up Convention 2019

Role: Art Director

Rodan + Fields puts on an annual Convention where nearly 15k Consultants participate in immersive training and product launches, experience keynote speakers, dynamic activations, and much more. The theme for 2019 in Nashville was Turn It Up!

Here I partnered with the production agency, Great Big Pictures, to concept immersive expo experiences. Additionally, I led the photo art direction of our convention merchandise and product bundles, as well as capturing highlights from the expo and the main stage to then be used for marketing collateral throughout the year.


Main Stage

Expo Activations

Convention Merchandise & Product Bundles