Arbor Day Foundation x WSI:
Our Commitment To Plant 6M Trees

Role: Creative Director

As the only exclusive home furnishing retailer on Barron’s list of 100 Most Sustainable U.S. Companies, WSI doubled down on it’s original commitment of planting 3M trees. In partnership with the Arbor Day Foundation, one tree was planted with each purchase of an indoor wood furniture piece and by collecting donations. To date, WSI has planted 5.4M trees in three years.

I created the site experience including a homepage banner and the feature page that highlighted the new commitment, tracked the progress, provided impactful stats, showed its global reach and drove to a PDP page of the qualifying furniture. Additionally, at checkout, customers could choose to donate to the foundation.