Eddie Fragoso • Creative
PARP_2025_US_002-Gym-Locker-Pickup-Joey-0715_R5_Final 1.jpg

Amazon PARP

Amazon PARP:
Get What You Need, Where You’re Already Going

Role: Art Director

Amazon Pickup & Return Points (PARP) set out to update their global photo and video library in 2025. In 11 months I produced eight videos and 50 images that covered the NA, UK, ES & FR markets.

From concept to post-production, I led the art direction of the programs first-ever scripted ads, accompanied by a batch of geo specific photography.


North America Production

Fit-fluencer Ad

Unsalted Ad

Photography


United Kingdom Production

The Intern Ad

Photography


Spain Production

The Plug Ad

Photography


France Production

The Artist Ad

Photography